Explore Wilsonville Brand Refresh Earns Award

January 12, 2024 – Explore Wilsonville, the City of Wilsonville’s tourism-promotion and destination-marketing program, has received a MarCom Gold Award for its new brand identity.

Explore Wilsonville’s new website showcases the updated visual identity, featuring a new logo, fonts and brand colors that align with the destination’s values and vision. JayRay, Explore Wilsonville's marketing agency of record since 2020, led the visual identity process. Through research and conversation, JayRay identified Explore Wilsonville's brand themes and proposed a fresh new look, centered around the tagline, "In the heart of it all.”

“We are proud that Explore Wilsonville’s new visual identity has been recognized with the prestigious MarCom award,” shared Mark Ottenad, City of Wilsonville Public and Government Affairs Director. “Since the summer 2023 launch of our new website and brand, the overwhelming response and positive feedback from both our community and Wilsonville's visitors have exceeded our expectations.”

MarCom Awards started in 2004 and is administered by the Association of Marketing and Communication Professionals (AMCP). About 6,500 print and digital entries from dozens of countries are submitted each year.

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About Explore Wilsonville

Explore Wilsonville is the official tourism marketing division for the City of Wilsonville, Oregon. Explore Wilsonville is a non-membership tourism development extension of the City funded by lodging tax collections from overnight visitors. The mission of Explore Wilsonville is to enhance the economy of the City of Wilsonville through tourism marketing that increases business revenues, meeting and event revenues, lodging tax revenues and creates jobs. To explore itineraries, go to ExploreWilsonville.com/itineraries and follow the hashtag #ExploreWilsonville